In 2025, the global digital and gaming industries are entering a pivotal transition—from rapid, innovation-driven growth to compliance-centered development. A public letter from Supercell's CEO Ilkka Paananen has ignited debate over the EU's proposed Digital Fairness Act, which may classify in-game currencies as financial assets, signaling the deepening of digital regulation in Europe.

This article analyzes Q4's global shopping landscape, highlighting how e-commerce platforms can optimize marketing rhythm, channel allocation, and creative execution to maximize user acquisition and ROI. It also emphasizes regional dynamics and the growing importance of precision marketing amid intensifying competition.

The rise of the She Economy is transforming the global mobile app landscape. From the $750M success of Love and Deepspace to the rapid growth of casual games, short-form dramas, health, and dating apps, women are emerging as a dominant force in app consumption and monetization. For global developers, understanding female users'emotional needs, personalization demands, and cultural resonance is key to capturing this trillion-dollar opportunity.