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Mobile Marketing Updates: Mid-November Highlights
时钟-netmavel
2024-11-22


NetMarvel gains insights into the global market and obtains industry information for game and app advertisers. Here’s the news for the second week of November:

1. Kuaishou Launches Standalone “Kling AI” App on Apple's App Store

On November 7th, Kuaishou's "Kling AI" app was live on the App Store, bolstering the company's AI content creation on mobile. The app is part of a multi-platform product lineup, including web, app, mini-programs, and international versions. "Kling AI" leverages Kuaishou's self-developed "Kling Large Model" and "Ketu Large Model" to provide advanced video and image editing features.


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 2. SkyReels AI Platform Launches in US on December. 10


Kunlun Tech's AI short film platform, SkyReels, is set to launch in the US on December 10th, marking a key expansion in the global AI entertainment space. SkyReels features Kunlun's proprietary tech, including SkyScript, StoryboardGen, Sky3DGen, and WorldEngine, the industry's first platform to deeply integrate AI 3D engines with video models.

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 3. Tencent and Capcom Officially Announce Collaboration to Launch“Monster Hunter” 

Capcom and TiMi Studios have teamed up to release "Monster Hunter Outlanders," a new mobile entry in the "Monster Hunter" series, set to deliver a full open-world experience with classic hunting gameplay from console and PC versions. The game supports single-player and co-op modes and offers diverse environments to explore. Unlike other mobile titles in the series, "Outlanders" has no release date yet, but the team plans multiple tests before launch, marking Capcom's first major "Monster Hunter" game on mobile.

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 4. “Royal Match” Sequel Global Release on Nov. 21

On November 11th, Dream Games revealed that their new game "Royal Kingdom" will launch on November 21st, following the success of "Royal Match." Players will take on the role of King Richard in a new adventure to discover and build kingdoms. The game has already raked in $20.5 million in revenue since its April soft launch, with UK players leading the charge.

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5. Social Platform X Is Testing Free Access to AI Chatbot Grok for Users

On November 11th, Musk's social platform X is testing the free release of AI chatbot Grok to more users in New Zealand. Previously, Grok was only available to paying customers. The free version of Grok has certain limitations, including a daily limit of 10 queries for the Grok-2 model, 20 queries for the Grok-2 mini model, and 3 image analysis queries per day. Additionally, users must register an account for at least 7 days and bind a phone number to use the free version of Grok.

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 6. Paper Games‘ “Infinite Warmth”Hits 30 Million Global Pre-registrations

"Infinite Nikki" has reached 30 million pre-registrations worldwide, according to its official Weibo. This open-world fashion adventure game from Paper Games will be available on multiple platforms. The latest trailer teases its vibrant graphics and gameplay variety. Players will journey across the expansive Wonder Continent, gather attire, and immerse in a fantasy experience. The game is set to release on December 5th on PS Store.

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 7. Tencent Lightspeed Studios Opens New Studio in Japan

Tencent's Lightspeed Studios has launched Lightspeed Japan Studio, dedicated to AAA action game development. Hideaki Itsuno, ex-CAPCOM director of "Devil May Cry" and "Dragon's Dogma," is set to lead the new studio. Lightspeed Studios, with a global presence in China, the US, Singapore, and more, has over 50 cross-platform games and 4 billion registered players under its belt, including the hit "PUBG Mobile" and the upcoming AAA title "The Last Sentinel."

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 8. Dark Side of the Moon Pulls Out, Product Lead Starts Venture

Moonshot AI is ceasing updates for its international apps Ohai and Noisee, and scaling back its overseas consumer business. Some of its product leads have left, with at least two starting new ventures and engaging with investors. Noisee's ex-product head is raising funds at a $50 million valuation, with interest from two Moonshot AI investors.

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NetMarvel is a global one-stop performance marketing platform, dedicated to providing mobile game and app advertisers with solutions for user growth, advertising marketing, and promotional campaigns, helping to boost business growth.